Website Redesign
Core Remodeling Brand Style Guide
The visual system behind the new homeremodelbirmingham.com. Every color, typeface, and rule below comes from the Core Remodeling logo and your own project photography.
The visual system behind the new homeremodelbirmingham.com. Every color, typeface, and rule below comes from the Core Remodeling logo and your own project photography.
Window Blue is the single accent across the site: buttons, links, and highlights. Everything else stays neutral so your project photography does the talking.
#1E64A8Buttons, links, accents#103050Overlays, dark bands#111111Headlines, footer#8A8F94Secondary text#C4C6C8Borders, dividers#F4F6F8Alternate sectionsConcepts 1 and 2 use Archivo, a geometric sans that echoes the logo capitals. Concept 3 pairs the same body font with Fraunces, a modern serif, for a more luxurious voice.
Body copy is Inter at seventeen pixels with relaxed line spacing, so longer service pages stay easy to read. Links inside body copy are Window Blue and underline on hover.
Each concept keeps the same Window Blue but wears it differently.
Primary action is always "Get a Free Estimate" with the phone number one click away.
The library already holds strong, SEO-named photography for every service. Heroes get a navy overlay so white headlines stay readable; content photos get soft shadows and rounded corners.
